We Perform a Comprehensive Set of Services | We perform a comprehensive set of services related to sponsorship sales. This includes the following, and other tasks:
- We first help you decide what sponsorships to offer. What should be in the sponsorship proposal? Should there be event sponsorship packages? How do the packages compare?
- We help you set the price of each sponsorship. This is a key area where many companies and organizations lack experience. Some price event sponsorship packages and corporate sponsorships too high. Some price them too low. Some think (incorrectly!) that sponsorship pricing should be matched to the cost of providing the sponsorship. We guide you with our experience and expertise.
- We help you develop the sponsorship proposal, which is also called the prospectus. This is a written marketing document that summarizes your sponsorship opportunities, and is sent to sponsorship candidates. This document is very important. It is distributed electronically to prospects.
- We ask for all your past sponsorship information—past exhibitors, past sponsors, past sponsor candidates, etc. We then use that information to start development of a target database.
- We then expand that database by researching similar events to yours and similar companies or organizations to yours, to see which sponsors they have. Such information is often prominently displayed on competitors’ websites!
- We provide periodic sponsorship sales progress reports in writing or verbally, at your request.
- We provide recommendations on re-pricing, down OR up, if certain event sponsorship package are not selling, or are selling to easily.
- We make heavy use of the telephone in our sponsorship selling. Emails are not enough.
To learn more, please CONTACT US, or email us at Sales@LSSAssociates.com, or call us at 703-318-6131. |
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