Outsourced Sponsorship Sales and Sponsorship Marketing

At LSS Associates, our primary focus is outsourced sponsorship sales for business-to-business events and marketing programs…that is, sponsorship sales for events and programs where the people participating represent their businesses. We only rarely do business-to-consumer sponsorship sales. For an explanation of the differences, go to SHOULD YOU OUTSOURCE?

LSS Associates performs sponsorship sales for your events, conferences, and conventions. This is our primary business. Services offered include selling sponsorships for the event, and often also selling exhibits for these events. We know which sponsorship works, and which does not. We act as your dedicated sales department, and use our professional selling methods to maximize sponsorship (and exhibit) dollars for your event. We provide these services to non-profits, as well as for profit companies. See EVENT SPONSORSHIP SALES for more information.

LSS Associates also provides sponsorship sales for your regular business operations and programs, where the sponsorships are not tied to a specific event. We can help you develop and sell sponsorships that give your sponsors powerful ways to market to your customers, clients or members. See BUSINESS SPONSORSHIPS AND PROGRAM SPONSORSHIP SALES for more information.

What are the benefits of outsourcing your sponsorship sales? Just one is expanding the reach of your event. There are many more. For more information, see BENEFITS.

Why do so many companies and member organizations outsource their sponsorship sales? Should you outsource or do it in house? What are the key decision factors? For more information, see SHOULD YOU OUTSOURCE?

LSS Associates, LLC, through its Optimize Sponsorships group, independently provides tools and consulting to help companies balance and optimize their sponsorship packages.  We find that almost all sponsorship packages we see are unbalanced and not correctly structured.  This is true of large companies and small alike.  The result is that the packages are harder to sell, and the larger packages often do not sell well or don’t sell at all.  Unfortunately, and to their selling disadvantage, companies are usually not aware of issues or problems until it is too late.  Our service fixes the problems, and gives companies the tools to design and optimize their packages going forward.  Click on the link below to better understand the issues and learn about our solution. For more information, see:  OPTIMIZE SPONSORSHIP PACKAGES